Client Mix
Brand Bits

Branding is one of my favourite playgrounds - from logos and palettes to collateral and digital presence. Below is a selection of brand projects I’ve created for clients, passion projects, and side hustles, showing my range across industries, design, and identity systems.

Client
A cocktail of brands, side hustles, and passion projects still in the oven.

Year
2023+

Project 1. Peahen House, Air BnB

Role: Logo, Colour Palette, Typography, Signage Design, Brand Launch Support | 2023


Brief: Develop a brand identity for a boutique Airbnb in Trentham that reflected the interior design - earthy tones, natural textures, and a rustic-yet-modern feel.

Solution: Designed a versatile logo and earthy colour palette inspired by the home’s paint choices and decor. Selected accessible typography and created signage to ensure a cohesive guest experience. Extended the brand into digital touchpoints, including Instagram setup and content direction to help launch the property online.

Project 2. The Pancake Parlour

Role: Brand Refresh & Identity Design, Digital & Print Collateral, Mission & Vision | 2025

Brief: Refresh an established Melbourne brand to create a cohesive, modern identity across digital and print while connecting with both loyal and new audiences.

Solution:

  • Established updated brand guidelines: colour palette, typography hierarchy, and graphics usage

  • Updated mission and vision statements to reflect the refreshed brand direction

  • Updated EDM templates and ensured consistency across app, website, print collateral, and internal documents.

  • Refined logo usage for modern applications and ensured flexibility across platforms

  • Designed with a focus on clarity, cohesion, and reflecting the updated menu and modern audience expectations

Project 3. OT Business Launch

Role: Full Brand Identity & Website Build | 2025


Brief: Build an approachable brand identity for a new occupational therapy business serving elderly clients.

Solution: Designed logo, colour palette, and type system to convey trust, clarity, and optimism. Extended the identity across website, flyer, and business card.

Project 4. Gifting Brand, e-commerce

Role: Full Brand Identity | 2025+


Brief: Build a feminine, niche e-commerce brand that celebrates real, everyday moments with style and thoughtfulness.

Solution: Designed a full identity system including logo, custom font pairings, colour palette, and brand taglines. Extended the identity into packaging concepts, digital touch-points, and social media content to show how the brand could flex seamlessly across e-commerce and campaign executions.