Brief:
Self-initiated project exploring how UX design could support people choosing to live childfree.

The goal was to uncover their challenges, needs, and opportunities, then translate those insights into concepts for an app centred on connection, events, and resources.

Challenge:
With few existing platforms or dedicated spaces for this community, there was little precedent to draw from.

This required careful research to understand both the social and emotional experiences of being childfree, and to identify where design could provide genuine value.

Solution / Approach:
I conducted surveys, one-on-one interviews, and market research to capture both quantitative and qualitative perspectives. Insights were synthesised through affinity mapping, which helped define a clear problem statement and scoping framework.

Impact:
While the project is still in progress, the research has provided a strong foundation for future design concepts.

The early findings point toward meaningful opportunities to create resources and foster connection within the childfree community - demonstrating both my interest in designing for real human needs and my ability to independently apply UX methods outside of client-driven work.