Branding. UX. design. Copy.

Led by curiosity, intention, and heart.

  • 8+ Industries

    Health & Wellness, Beauty, Retail, Fashion, Events, Music, Sport, Food & Beverage, Healthcare

  • 6+ Years of Digital Experience

    Specialising in campaign strategy, copywriting, UX, website development, paid media, and social management

  • Proven Impact

    Boosted website session duration by 30%, increased CTR by 273% for email, and increased member visits by 74%

Case Studies

Boutique OT
UX, Branding & Website Design

Brief: Build a boutique OT brand and website that’s approachable and easy to navigate.

Challenge: Elderly clients and families need a simple, legible, and supportive experience; competitor sites were dense and overwhelming.

Solution / Approach: Conducted research and interviews to uncover user needs. Designed calm, trustworthy branding and an accessible, large-format UI. Extended the identity into print collateral.

Impact: Delivered a cohesive brand and digital presence that supports confident client use and efficient referral management.

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Concept Project
UX Research & Concept App

Brief: Explore how UX can support people choosing to live childfree.

Challenge: Limited existing platforms and social resources for this community, requiring careful research to uncover real needs.

Solution / Approach: Conducted surveys, interviews, and market research, then synthesised insights through affinity mapping to reveal user needs and opportunities.

Impact: Early-stage research provides a foundation for future app concepts focused on meaningful connections and supportive resources.

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The Pancake Parlour
Loyalty App UX/UI

Brief: Improve UX for the loyalty app used by 500K+ members.

Challenge: Platform limitations and tight deadlines required careful iteration and design adjustments.

Solution / Approach: Designed UI assets and wireframes in Figma, collaborating closely with developers and the head of strategy to ensure the app remained intuitive and aligned with the refreshed brand.

Impact: 74% increase in weekly visits and a lift in per-user spend.

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Client Mix
Brand Identity & Design

Brief: Build distinctive brand identities across a mix of client, passion, and side projects.

Challenge: Each brand needed to feel unique and authentic to its context - from boutique Airbnb stays to e-commerce start-ups -while remaining scalable across digital and print.

Solution / Approach: Created tailored systems of logos, colour palettes, typography, and tone of voice. Extended into applications such as signage, social media, and collateral.

Impact: Delivered brand identities that feel cohesive, versatile, and true to their audiences, while showcasing adaptability across industries and formats.

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Omg say hi already!

I’m a digital generalist who loves solving problems, creating seamless experiences, and making work a little more fun. If that sounds like someone your team could use, let’s chat. 🤞🏽👇🏽